There is nothing more alarming than to learn that your current clients have decided to stop doing business with your company and the prospects that you were about to convert in clients have decided to hire your competitor. And the reason for this is few negative comments online about your brand which you chose to ignore.
The online population is very powerful and it holds the key to success for your business. Online image reputation is extremely vital for a brand, company or an individual because nothing is ever hidden from the online public’s eye. A single negative review from an unhappy customer or an attempt from a competitor to tarnish your brand can create a challenge for you and your company. You may think that people will soon forget all the bad reviews written about you, but once it is published online, it is difficult to erase it from web. And most importantly, you don’t want these reviews to appear on the first page of ‘Google’.