Search Engine Optimization

Search Engine Optimization (SEO) is the organic (unpaid) process of improving the visibility of a website on search engine result pages (SERPs), by including search engine friendly elements into a website. Search engine optimization is broken down into two core areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, keyword optimized and engaging content, and images. Off-page optimization refers primarily to back links (links pointing to the site which is being optimized, from other relevant websites).

Most people think that search engine optimization is a waste of time in the digital marketing arena. But, that is far from the truth. SEO can contribute significantly to your online marketing campaign. How? SEO is the first thing that you incorporate in your website to make it visible in search engines. It makes it easy for both users and search engine robots to understand your website. Search engines bots crawl through millions of pages in a day giving people the answer they are searching for online. So how do you make sure your website stands out in the competitive online world and appears on first page of Google, Yahoo and Bing? Through Search engine optimization.


Here are some quick facts to make you realize how essential SEO is for your business reach, growth and ROI:

  1. 90% of search engine users don’t search for answers past top 5 suggestions in the results pages.
    For example – if a user types in ‘digital marketing agencies’, they will only see the top 5 results on the first page before Read More
  2. A good SEO practice not only improves your sites visibility but also enhances user engagement and usability
    of your website thereby leading to higher conversion rates.
  3. If your website is well optimized on search engine that means you have an edge over your competitors.
    For example – you and your competitor are selling dry fruits online. But your site appears on top 5 results of search engine and your competitor’s site appears Read More

At Digital Marketing Consulting, we optimize your website in line with Google search standards. Our super talented SEO team is dedicated to ensure your business experiences growth and success by making your products and services visible in front of millions of potential customers. The activities that we perform in SEO for your business includes:

  • Website Audit  :  We not only conduct a thorough website analysis for you but also do competitor analysis to check where you stand in the competitive market. Our goal is to make your business stand-out from your competitors

  • On Page SEO  :  We make sure your website is designed as per search engine standards. We brainstorm queries and keywords which are most relevant for your business and incorporate them to the best possible manner in your website. Your business is important to us and hence it is our duty to make sure your website is SEO optimized and ready to be indexed by search engines.
  • Off page SEO  : We make sure to perform quality link building for your website so that your brand’s reputation builds in the online market. Our Off-page activities include – Manual directory submission, social bookmarking, article submission, profile creation, press release, business listing, blog creation, video submission and etc.