Social Media Marketing is the process to gain traffic and attention to your business or brand using various social media websites.
For example: You can use Twitter to share small messages about your business or you can use facebook a fully fledged social media site which allows you to share facebook Updates, create Posts, Notes, Images and even business pages.
According to most people, social media is a fad, a passing marketing interest which will soon die off. However statistics prove it wrong. According to Hubspot, 92% marketers say that social media marketing is important for their business and 80% say that social media helped increase traffic for their website.
According to social media examiner, 97% of businesses are participating in social media marketing however most don’t know how to leverage the full potential of this wonderful platform for their business growth.
Social media marketing has a huge potential to increase your sales, generate more traffic to your website, turn your leads into customers and double your revenue growth.
Here are few reasons why you should be exploiting social media to the best of your advantage :
Social media allows you to cater to your customers’ comments, questions and concerns instantly. Although you may have a dedicated customer service department reachable through email and phone, it’s important to handle issues using communication methods that customers prefer. Customers using one of the common social networks such as Facebook and Twitter can communicate with you directly. This allows you to communicate with customers publicly and more people will see you in positive light, thus building your brand reputation.
Social media is crucial for your content marketing strategy. Earlier, marketers faced the challenges of reaching their audience with their content in the shortest possible time. Today, with the help of social media, businesses can spread the word with a click of a button. Social media brings huge portion of referral traffic to your website, which leaves you with the charge of creating content which is engaging, sharable and attracts people to your business.
Social media marketing is a great way to cut back on your marketing costs. It is the most cost-effective way to get your brand in front of fans and potential customers. Facebook, Twitter, LinkedIn and Pinterest allow you to promote your brand and share content at no additional cost and at your own leisure time. Social media platforms also offer reasonable advertising platforms for you to promote your business to your target audience based on demographic, keywords and Interest